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New campaign features beauty influencers who will use the prototype mirror to demo dermaplaning and produce content to help dismantle toxic beauty culture.
May 11, 2022
By: Christine Esposito
Editor-in-Chief
As part of the roll out of its new Hydro Silk Dermaplaning Wand, Edgewell Personal Care brand Schick has unveiled the Hydro Silk Unfiltered Beauty Mirror, a prototype that livestreams unedited content. The goal: encourage all women to ditch filters on social media. Edgewell says the prototype is uniquely designed to build emotional awareness and self-compassion, encouraging women to face and embrace their up-close reflection by generating authentic, unfiltered beauty content. The mirror f...
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